The growing influence of blogs

A newly-published white paper on blogs from PR agency group Edelman and marketing intelligence firm Intelliseek explores the importance of blogging for public relations and marketing, and provides a first-of-its-kind directory of influential bloggers, segmented by industry.

The report, Trust MEdia: How Real People Are Finally Being Heard (22-page PDF available for download from both firms' websites) says that in a very short time, the blogging phenomenon has drastically altered the business landscape and challenged traditional beliefs about the control of messaging by corporations, the media, the government, marketers and company stakeholders.