"Imagine you're the manager at a local Home Depot with too many lawn mowers in inventory. You're faced with cutting the price, finding another Home Depot with low inventory to take your overstock, or stretching your inventory days until the mowers sell. Regardless of the decision, it costs your store in either lower revenues or higher carrying costs.
Now imagine that solving your inventory problem requires little to no effort on your part. What if your store's computer could instantly notify Google's ad network of an overstock, triggering targeted ads to help quickly reduce your inventory? If successful, this technology would be worth billions to global retailers, who are constantly looking for ways to cut costs and shorten the cash conversion cycle.
Corporate America puts a tremendous emphasis on working capital efficiency, with inventory the main focus. Google believes it has the technical expertise to integrate millions of retail products into its vast databases, and promote them effectively around the world. Having seen what the wizards at this tech darling do with search and advertising, I wouldn't doubt them. Nor would I doubt that American companies would pay a pretty penny for this type of service."
ource:Fool.com:
Prayer Mix
1 week ago
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