I was watching BBC breakfast news when the female newsreader, smirkingly narrated the story about how New York transport officials were impressed when the hip-hop clothing label Akademiks announced that it wanted to buy advertisements on the sides of buses in the city, promoting the benefits of literacy.
But it turned out that the benefits in question weren't the ones the authorities had in mind.
The Metropolitan Transit Authority vowed yesterday to start removing the adverts after being informed that the slogan plastered over 200 city buses - "Read books, get brain" - refers to a slang term for oral sex.
Reuters Financial News puts it bluntly asRead a book, get oral sex. The advertisements that ran on about 200 buses across the city in recent months carried posters displaying a suggestively posed woman in hot pants kneeling among a pile of books beside the snappy slogan 'Read Books, Get Brain.'
Akademiks expects to post revenue this year of $75 million.
Cool, smart advertising!
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