Enterprise Blogging

It was only a matter of time before blogging was embedded in business. The WSJ.com gives a more detailed insight into how this trend has come about:

"The blog as business tool has arrived.

Some eight million Americans now publish blogs and 32 million people read them, according to the Pew Internet & American Life Project. What began as a form of public diary-keeping has become an important supplement to a business's online strategy: Blogs can connect with consumers on a personal level -- and keep them visiting a company's Web site regularly."