For Softies, Search Is the New Black

For Softies, Search Is the New Black: "Bill Gates has a Google thing. When I asked him about the search competition last summer, he turned on the sarcasm. 'We'll never be as cool as them. Every conference you go to, there they are dressed in black, and no one is cooler!' Clearly Gates's dander was up, not only because the Google upstarts were eating his lunch, but they were press darlings as well. Behind the rant was a taunting subtext: watch me. Bill, you see, had been busy figuring how to get his lunch back"