Men's Vogue ?

The very name is a truly moronic oxymoron, like holy war or garlic mouthwash . But alas, it is true: Last week, after a century of Vogue and a few years of Teen Vogue, Conde Nast launched Men's Vogue, the first Vogue for American men. And the company is pondering the possibilities of a magazine to be called Vogue Living.

The Wapo asks why.