Hollywood Reporter says that within 48 hours of Martha Stewart and everyone on her new syndicated daytime show "Martha" donning the now-famous poncho she wore upon her release from prison, viewers placed more than $375,000 worth of orders for the garment on http://www.Marthastewart.com.
I read somewhere that Catherine zeta Jones, the Zorro woman in a poncho, is set to play a high-powered chef in the romantic comedy-drama "Mostly Martha."
This brings a whole new meaning to cross-marketing dressing.
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