Cheating just got more romantic

Now adulterers are being encouraged to say it with a card. The new line of Secret Lover Collection has been published by a former advertising executive, named Cathy Gallagher.

When you care enough to risk everything Secret Lover cards can make it an affair to remember.

“The question for me then becomes does the promotion of such a Web site make adultery more acceptable,” said Dr. Trina E. Read, a Canadian sexologist and columnist. “I would guess not because even though a lot of people are doing it, there is still a huge negative societal connotation.”

This is yet another classic example of an attempt to profit from sin.