Targeting Through Tagvertising

Steve takes a look at a new phenomenon in Advertising called "tagvertising":

"Tagvertising = Blogging 2.0... Already? As you read this, millions of individuals are working under their own volition to create a new Dewey Decimal System for the Internet. In the process -- perhaps without even realizing it -- they are laying the groundwork for a new contextual online advertising paradigm called 'Tagvertising.'

The consumer phenomenon is called 'tagging' or 'folksonomies' (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but more importantly also share it with others by filing it under a global taxonomy that they created.

Here's how tagging works."